Latin America took over 2025 with iconic fashion moments and jaw-dropping collaborations that shaped the global style landscape. Latin and Brazilian stars went worldwide this year — from Bad Bunny’s headline-making NYFW appearance to sold-out drops from Feid, J Balvin, Karol G, and more.
As we step into a new year, we’re celebrating the standout Latin and Brazilian fashion moments of 2025 with unforgettable outings, coveted collaborations, and era-defining looks that put the region at the forefront of our creative agenda.
Argentine duo CA7RIEL & Paco Amoroso claimed their spot as best-dressed, opening Kendrick Lamar’s LATAM tour and hitting the YSL FROW in their dazzling, signature ensembles. Rauw Alejandro solidified his high-fashion status as a Prada Fragrance ambassador, while Feid’s Salomon XT-Pathway 2 emerged as a frontrunner for sneaker of the year.
2025 was unmistakably the year of Bad Bunny. The global superstar seamlessly shifted between the stage and the camera, dominating feeds with his sensual Calvin Klein underwear campaign. Brazilian football legend Ronaldinho tapped into nostalgia through a heartfelt Nude Project capsule, while Niño Gordo and Hubik® connected Buenos Aires and São Paulo with an appetizing jersey design. On the collaboration front, Brazil shined with bold releases from Piet, CLASS, and Carnan, while LIBERAL YOUTH MINISTRY, WILLY CHAVARRIA, and PAISABOYS powered Latin America’s unified output.
Local artists, designers, and brands also fueled a year of incredible sneaker drops — spotlighting Latin creativity on a global scale. The Bad Bunny x Mercedes-AMG PETRONAS x adidas Originals Adiracer GT captured the adrenaline of F1, Young Miko brought her flair to Crocs, and J Balvin closed out the year teasing a bold color-blocked Air Jordan 4.
Take a closer look at the best Latin and Brazilian fashion moments of 2025 above.
The Italian luxury sneaker brand Golden Goose is entering a new era. Chinese private equity firm HSG has agreed to acquire a majority stake in the brand, valuing the company at approximately €2.5 billion. While a public IPO had been long-rumored, this private deal—which includes minority investments from Singapore’s Temasek and True Light Capital—signals a strategic pivot toward “next-generation luxury” growth. Despite the change in ownership, the brand’s core leadership remains intact; Silvio Campara continues as CEO, while former Gucci head Marco Bizzarri steps in as non-executive chairman. With revenues surging from €266 million in 2020 to a projected €655 million in 2024, the brand is doubling down on its signature “perfectly imperfect” aesthetic and artisanal Italian roots to fuel global expansion.
Japanese fashion powerhouses ASICS and Miyake Design Studio (MDS) have officially joined forces for a groundbreaking new venture: the “ISSEY MIYAKE FOOT” project. The collaborative debut features the “HYPER TAPING” sneaker, a radical silhouette that reimagines the human foot’s relationship with footwear. Inspired by the functional support of athletic taping, the design utilizes thick elastic bands that wrap around the foot for stability, sitting atop a performance-ready wrestling outsole and a responsive SPEVA midsole. First teased during the IM MEN Spring/Summer 2026 show at Paris Fashion Week, the model combines ASICS’ technical sports science with the experimental, body-centric philosophy of Issey Miyake. Set to release on January 5, 2026, the sneaker will be available in striking Green, Black, and Grey colorways, marking a new benchmark for innovative footwear.
Drake has taken luxury streetwear to unprecedented heights with the unveiling of a seismic three-way collaboration between Nike NOCTA and Chrome Hearts. This ultra-limited capsule is headlined by a show-stopping “Realtree” camo puffer jacket retailing for a staggering $39,000 USD. Far from standard outerwear, the jacket features a camouflage pattern meticulously constructed from Chrome Hearts’ iconic cross motifs etched into premium Italian leather, finished with sterling silver dagger zippers. The collection also includes more “accessible” heavyweight t-shirts and crewnecks featuring high-density co-branded graphics. Eschewing a traditional mass release, the drop has been handled with extreme exclusivity, available only through private “friends and family” channels and select Chrome Hearts flagship locations, cementing its status as a holy grail for high-end collectors.
Seoul’s Itaewon district has a new architectural marvel: the second flagship store for WOOYOUNGMI. Designed by Swiss-Italian firm Stocker Lee Architetti, the building is envisioned as a “discreet urban monolith” that interacts uniquely with its curved site. The structure features a striking duality of materials, with a lower mass of textured, mineral-glazed concrete paired with an upper register of luminous glass blocks that act as a neighborhood lantern at night. Inside, the space flows across mezzanine levels that negotiate the area’s natural slope, creating a “quietly cinematic” retail experience where garments are encountered through a sequence of shifting heights. By utilizing an ascetic palette of stone, steel, and wood, the design avoids overt branding, instead focusing on spatial clarity and the brand’s dedication to material tactility.
Saint Laurent has officially expanded its avant-garde “Rive Droite” concept into Asia with a massive new flagship in Beijing’s Sanlitun district. Under the creative direction of Anthony Vaccarello, the three-story space transcends traditional retail to serve as a multidisciplinary cultural hub where high fashion, contemporary art, and collectible design intersect. The building’s exterior features a unique corduroy-textured concrete façade, while the interior is filled with soft luminous panels and curated furniture by icons like Charlotte Perriand and Frank Lloyd Wright. To celebrate the opening, the Maison launched the “Saint Laurent Rive Droite Snow Edition,” a premiere collection of high-performance ski gear and winter essentials. Following the success of its Paris and Los Angeles predecessors, this location will host ongoing art collaborations and exclusive cultural programming.
A24’s Marty Supreme is redefining the movie merchandise landscape through a “quality over quantity” strategy that has set the internet ablaze. Starring Timothée Chalamet, the film has leveraged the actor as a “de facto billboard,” frequently spotting him in various colorways of a $250 USD Nahmias windbreaker. Unlike the typical barrage of licensing deals, the campaign utilized a slow-drip strategy, seeding the exclusive jackets to high-profile figures like the Jenner sisters and Tom Brady. This selective approach has turned the merch into genuine fashion grails, with the jackets already fetching upwards of $1,000 on the secondary market. By partnering with emerging labels like Nahmias and Golf Wang, A24 is proving that cinematic marketing is most effective when it builds hype through organic cultural conversations rather than mass-market saturation.
As Josh Safdie’s Marty Supreme approaches its Christmas Day release, the A24-produced film is leaving behind a whirlwind of merch-focused activations that have resonated like no other title in recent years.
On the surface, the initiative pales in comparison to the $150 million USD marketing blitz for Greta Gerwig’s Barbie (2023). Warner Bros.’ strategy enlisted over 100 collaborations — ranging from Gap and Crocs to Xbox and Airbnb — cementing it as one of the most robust promotional pushes in history. And, it certainly appears that Universal’s Wicked franchise has grabbed the torch, releasing similar collaborations with Gap and Ruggable, as well as PUMA, Le Creuset, Casetify, and more.
However, scale is exactly what distinguishes Marty Supreme. Instead of knocking on as many doors as possible, the campaign tailored its collaborations carefully and leveraged high-visibility figures to spread the message.
Playing the lead role of Marty Mauser, Timothee Chalamet has served as the de facto billboard for the movie, appearing time and time again in different-colored Marty Supreme jackets. Merchandise pop-ups aligning with the film’s promotional tour have drawn crowds of eager fans hoping to get their hands on the $250 USD windbreakers.
The actor’s style was already a hot topic this year, making him the ideal launchpad for the jacket designed by Los Angeles-based label Nahmias. Often captured by the paparazzi, dripped in flashy streetwear grails and luxury pieces curated by stylist Taylor McNeill (who also styles Kendrick Lamar), Chalamet served as the anchor for a wider strategy to sow the jacket into wider cultural conversations.
The windbreaker — emblazoned with the film’s title — was released in a spectrum of colorways, including palettes inspired by the flags of Mexico and Brazil. After Chalamet debuted the black-and-blue version in a promotional clip, the jacket quickly appeared on Kylie and Kendall Jenner, instantly capturing millions of eyes. Soon after, figures from Kid Cudi to Tom Brady and Misty Copeland were spotted in the gear.
A24 has risen from obscurity to the top rungs of the entertainment industry over the last decade, not only because of box-office hits like Moonlight (2016), Hereditary (2018), and Everything Everywhere All At Once (2022), but also because of its modern approach to merchandise.
The shift began in 2018, when A24 Creative Director Zoe Beyer met with the founders of cult label Online Ceramics. What started as a “bootleg” Hereditary tee evolved into a formal partnership that redefined the studio’s strategy.
Today, the A24 webstore is a destination in its own right, featuring logo collaborations with Brain Dead, jewelry by J. Hannah, and niche capsules like the Smashing Machine line with NYC’s Minor Planet. Elsewhere, one of the most influential designers of the year, Jonathan Anderson, used his own channels to unveil merchandise with director Luca Guadagnino for A24’s Queer (2024).
The indie film studio may have changed the film merch game with its niche brand collaborations, but now it’s not the only studio aiming for more organic impact. Streaming platform MUBI has an ongoing partnership with Brain Dead, holding screenings at the brand’s LA flagship and partnering on merchandise for titles like The Substance (2024) and Lurker (2025). In a more unconventional move, Dover Street Market and film platform Criterion have announced a partnership, which will host in-store DVD pop-ups at the high-fashion destination.
Even industry giant Universal Pictures has carefully upped its presence in fashion. In 2025, Universal inked a partnership with Japanese retailer Uniqlo to expand its UT line with archive-inspired merch for iconic Universal titles Jaws, E.T., Back to the Future, and Casper. On the other end of the spectrum, the studio also initiated a discreet collaboration with eyewear label Oliver Peoples to recreate Guillermo Del Toro’s glasses in Wes Anderson’s The Phonecian Scheme.
Collabs With Quality Over Quantity
In the post-Barbie era, it’s more apparent than ever that fashion collaborations have become a core channel for building hype around new releases. Yet, flooding the market with a barrage of licensing partnerships looks less and less like the winning strategy. Not only is throwing everything at the wall to see what sticks a capital-intensive gamble, but it also risks audience fatigue long before a film hits theaters.
Marty Supreme demonstrates how a slow drip strategy can be just as powerful as a flood. The campaign benefited from its selective partnerships, as well as the organic buzz from its VIP-centered seeding. By choosing an emerging label like Nahmias and limiting supply, the film’s merch gained an allure of exclusivity. On secondhand markets like StockX, those $250 jackets are already fetching upwards of $1,000.
The movie’s tagline may be to “dream big,” but its scaled-down, quality-over-quantity approach to driving marketing may have been the key to standing out from the noise.
JW Anderson is redefining its retail strategy with a new flagship on London’s Pimlico Road. Far from traditional minimalism, the two-story space is conceived as a “cabinet of curiosities” by designer Sanchez Benton. The store functions as a gallery-hybrid, blending the brand’s ready-to-wear collections with its expanding Home & Garden line. By placing artisanal objects, antiques, and collectible design pieces alongside fashion, Jonathan Anderson aims to celebrate the intrinsic link between the clothes we wear and the spaces we inhabit. It’s a warm, lived-in environment that honors the artistic heritage of its historic neighborhood.
Tyler, the Creator’s Golf Wang is teaming up with A24 for a stylish collaboration inspired by the upcoming film Marty Supreme. The collection, set to release on December 19, fuses 1950s retro silhouettes with Golf Wang’s signature streetwear DNA. Fans can expect a range of apparel including bowling shirts, varsity jackets, and graphic tees featuring the film’s star, Timothée Chalamet. Standout pieces include a newspaper-print top and “Rockwell Ink” embroidered outerwear. This capsule marks a sophisticated evolution of movie merchandise, capturing the mid-century aesthetic of the Josh Safdie-directed feature while remaining true to Tyler’s playful, color-forward vision.
The 2025 edition of the Hypebeast100 has officially arrived, spotlighting the 100 most influential figures driving global culture. This year’s list serves as a definitive guide to the innovators across fashion, art, music, and design who have navigated a volatile industry with unmatched creativity. Beyond the main list, the annual honors include the “Hypebeast100 Next” class—a curated selection of emerging talents poised to become future leaders—and the prestigious Hall of Fame inductees. From creative directors redefining luxury houses to independent disruptors, the HB100 celebrates the individuals who continue to push boundaries and shape the zeitgeist in an ever-evolving landscape.
Chitose Abe of sacai has been named Hypebeast’s Designer of the Year for 2025. In a year marked by industry-wide creative reshuffling, Abe’s steadfast commitment to her “hybrid” philosophy has allowed sacai to stand apart. Her 25th year in business was defined by high-profile collaborations with Nike, Levi’s, and Carhartt, alongside a grounded return to the brand’s core codes. Abe’s ability to balance disruption with wearability continues to resonate with a global audience that values intention over noise. By remaining independent and following her intuition, she has built a world that feels as forward-facing today as it did on day one.
In a major shift for the “Lord of Darkness,” Rick Owens has officially banned the use of animal fur in all future collections. Announced on December 15, the decision follows a targeted five-day protest campaign by the Coalition to Abolish the Fur Trade (CAFT). The brand updated its “Eco-Aware” policy to state that it will no longer engage in fur production, a commitment immediately seen on its e-commerce site where fur items were removed. Owenscorp joins a growing list of industry heavyweights—including the CFDA and Condé Nast—moving toward fur-free standards, signaling a permanent change in the brand’s approach to luxury materials and ethical sourcing.
Dries Van Noten and Patrick Vangheluwe have announced the April 2026 opening of the Fondazione Dries Van Noten in Venice. Housed in the historic Palazzo Pisani Moretta, the foundation aims to be a cultural landmark dedicated to the human dimension of craft. Rather than acting as a static museum, it will serve as a dynamic hub for dialogues between international artists, local artisans, and young designers. Through year-round programming, residencies, and educational initiatives, the Fondazione will focus on reinventing creative traditions for a new generation. It marks a significant legacy project for Van Noten, bridging the gap between historical mastery and contemporary innovation.
