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NBCUniversal Unveils ‘Arrival Ads’ for Peacock and Other Ad-Tech Innovations to Capitalize on Investments in Live Sports and Events

NBCUniversal Unveils ‘Arrival Ads’ for Peacock and Other Ad-Tech Innovations to Capitalize on Investments in Live Sports and Events
Forget the pause that refreshes — Peacock users will soon be greeted by a live commercial as soon as they sign on to the streamer. The introduction of “Arrival Ads” is among a host of new ad-tech services and developments unveiled Wednesday by NBCUniversal in advance of January’s Consumer Electronics Show in Las Vegas. The […]
Source Link NBCUniversal Unveils ‘Arrival Ads’ for Peacock and Other Ad-Tech Innovations to Capitalize on Investments in Live Sports and Events
Variety