Founded in 2014 by Irish barber Pádraig Whelehan, Brotherwolf began as a barbershop and social space in Melbourne
Expanded into clothing, retail, events, and haircare, blending streetwear, sportswear, and vintage-inspired designs
Emphasizes functional design, craft, and community without relying on trends
Brotherwolf was founded in Melbourne in 2014 by Irish barber Pádraig Whelehan, who trained in Ireland and New York. The original Greville Street shop in Prahran provided both haircuts and a space for people to meet and share ideas across music, art, sport and fashion. The brand has since expanded to St Kilda, Fitzroy and South Melbourne.
Beyond barbershops, Brotherwolf now includes a clothing line, retail operations, events, haircare, and collaborations. The apparel blends tailored streetwear, sportswear, and “new vintage” references, drawing on military and archival styles. The collections focus on functional design and clean details, offering pieces that are practical and suited to everyday wear.
Brotherwolf emphasizes craft and community across its spaces and products, maintaining a consistent approach to material, construction, and design. The brand provides functional and considered clothing and services without relying on trends or marketing exaggeration.
Head to the official website to explore more of their offerings.
Handsom, founded in 2009 by Henry Allum and Sam Rush, focuses on well-made, contemporary clothing designed for everyday wear
Operating from Fitzroy, Melbourne, the brand emphasizes relaxed silhouettes, subtle details, quality fabrics, and small-run, direct-to-consumer production
Over 15 years, Handsom has evolved with its community, combining a minimal, functional aesthetic with a store and visual identity that reflect the brand’s values
Melbourne label Handsom has built a reputation for considered, wearable clothing since its founding in 2009. Established by British couple Henry Allum and Sam Rush, the brand grew from backgrounds in product design and fashion, with a clear focus: create well-made, contemporary clothing that works in everyday life.
Operating out of its Fitzroy studio and flagship on Gertrude Street, Handsom emphasizes functionality, texture and comfort. Collections feature relaxed silhouettes, subtle detailing, and quality fabrics that are designed to layer and wear over time. Producing in small runs and selling direct-to-consumer allows the label to maintain quality and construction standards while keeping pieces accessible.
Over 15 years, Handsom has developed alongside its local community, balancing independent production with a minimal aesthetic. A recent rebrand and store renovation align the physical space with the brand’s values: calm, material-led, and functional. The environment reflects the clothing itself – approachable, practical and durable.
Take a closer look at Handom’s store above and head to their website to check out their latest offerings.
The range is paired with a limited-edition fragrance and hand-built sound system
Charlton continues to refine its understated approach to modern dressing with its Resort 2026 range titled “Tangerine Palisade.” The Sydney-based label approaches summer wear with intention rather than excess, focusing on garments designed to move easily through heat, travel and time.
At the core of the collection are premium Japanese cotton long-sleeve shirts, paired with board shorts that lean closer to tailored silhouettes than traditional swimwear. The result is a clean, relaxed uniform that sits comfortably between leisure and structure. Deconstructed suiting elements run throughout the range, softening classic forms into something fluid and contemporary, while new seersucker pieces — particularly the long-sleeve camp collar shirt — sharpen the seasonal direction.
Founder Henry Cousins’ recent travels inform both the material and narrative layers of the collection. Time spent in Japanese fabric mills shapes the tactility and construction, while a separate trip to Egypt influences the visual language through travel tees, a capsule cap and limited photographic prints.
That Egyptian influence extends beyond clothing. Charlton introduces Tangerine Palisade, a limited-edition fragrance developed with Raconteur. Bright citrus and spice give way to papyrus, fig and pine, grounded by jasmine, frankincense, myrrh and cedarwood, a restrained composition released in just 100 numbered bottles.
Resort 2026 also sees the launch of the Charlton Sound System: a made-to-order, hand-built speaker pair designed with the same attention to form and performance that defines the brand’s apparel.
Take a closer look at the select apparel pieces above. Head to Charlton’s website for more details.
